John Cena Will Add Credibility to the World Title with Current Reign
The World Heavyweight Championship has had a very interesting 2013.
It had been around the waists of Big Show, Alberto Del Rio and Dolph Ziggler
prior to October 27. It has been the centerpiece of rivalries that have
led to outstanding matches involving the likes of Christian, Rob Van
Dam and Jack Swagger, all of whom are tremendously talented in-ring
workers.Yet, despite the quality of wrestling it has produced, the World Heavyweight Championship fell into a secondary title slump and never really regained the importance it carried when Sheamus and Big Show were fighting over it late in 2012.
The title has not been defended in the main event of a pay-per-view since Hell in a Cell 2010, when Kane defeated The Undertaker to retain the title, diminishing how little it was already valued.
Del Rio, for as exemplary as he has been from an in-ring standpoint this week, has struggled in the promo department and has yet to display the tools of a complete performer. He carried the title with the grace, dignity and respect of a champion, but he never made the title a true equal to the WWE Championship.
The return of John Cena and his subsequent World Heavyweight title victory at Hell in a Cell immediately elevated the championship to a level it had not seen in years.
The mere association with the top star in the industry makes the title seem that much more important. The fact that he is the most polarizing personality in World Wrestling Entertainment and elicits a reaction from every arena he enters based on presence alone (unlike Del Rio) guarantees anticipation and excitement for the title matches.
Another aspect that Cena will bring to the title is an elevation of talent.
When Del Rio, Ziggler and, to a lesser extent, Big Show and Sheamus were champion, the title picture consisted largely of Superstars on the same level fighting over the second-most important prize in WWE. Being the level of star that Cena is, he has the opportunity to elevate Superstars to his level.
